COLLABS + PARTNERSHIPS

I’ve led the execution and creative development of brand collaborations from concept to rollout—starting with social strategy and evolving into full creative direction. My role has included briefing and aligning designers, shaping visual identity, and building strategic rollout plans that resonate across digital channels. I work cross-functionally with internal teams and external partners to ensure each collaboration reflects both brand voices authentically while driving engagement and growth. Some partnerships have been designed specifically for consumer acquisition, with a focus on high-impact giveaways and community-driven activation. From initial concepting to final launch, I bring a thoughtful, strategic lens to every collab we take on.